About
About Tenny Jesse
Hi I'm Tenny, an AI Search Marketing Consultant. Multiplatform visibility strategist. Six years building organic growth systems across SEO, GEO and Social Search.
I help brands get found everywhere their audience searches — Google, ChatGPT, Gemini, TikTok, YouTube, Reddit, and beyond. Not just by chasing platform-by-platform tactics, but by building search strategies rooted in how people actually search today and scaling them using agents, automations, AI, ML and Python pipelines.
I've led organic search strategy for some of the UK's biggest names in retail, financial services, healthcare, and global luxury brands. I build the kind of search foundations that keep paying off long after a campaign ends.
Sanity → About → Hero
Why I do this
I believe most search strategies solve the wrong problem. They start with platforms and work backwards. Rank on Google. Post on TikTok. Show up in AI. The problem is that none of that is rooted in how your specific audience actually searches — and without that foundation, everything is guesswork dressed up as strategy.
I started from a different place. Map the behaviour first. Understand the intent, the platform, the format, the moment. Then build the visibility around it. That's the approach I've taken across every brand I've worked with — and it's why the results tend to compound instead of plateau.
Search didn't shrink. It expanded. The brands that understand how people search today — and show up for it consistently — build the kind of visibility that compounds into real commercial advantage.
What I do
Multiplatform search marketing, built on real behaviour.
Most search strategies start with platforms. Mine start with behaviour — mapping how your audience actually searches across Google, TikTok, YouTube, Reddit, and AI tools, then building a total-search strategy shaped around what those signals reveal.
SEO — Search Engine Optimisation
Organic visibility on Google and traditional search engines, built on solid foundations. Content engineering, technical SEO, site architecture, and digital PR that earns real authority.
GEO — Generative Engine Optimisation
Being cited when AI surfaces answers in ChatGPT, Gemini, Perplexity, and AI Overviews. Structuring content and authority signals so your brand shows up when it matters most — before a single click.
Social SEO
Capturing search demand on TikTok, YouTube, Instagram, Reddit, and Pinterest — where decisions begin for an entire generation. Search trend-led content strategy and search-first creative direction.
Search Trends & Market Intelligence
Advanced keyword research, trend analysis, and competitive intelligence to inform content, product, and campaign decisions before the market catches up.
Measurement & Visualisation
Bespoke dashboards and reporting that track what actually matters. Because a strategy is only as good as your ability to see what's working.
AI-Assisted Content at Scale
LLM-powered content workflows — built with Python, custom automation, and machine learning — that match the speed of modern search demand without sacrificing originality, quality, or brand voice.
Work & Results
Over six years I've had the privilege of working on genuinely complex search problems for brands where getting it right actually mattered.
UK's Largest Retailer — Taxonomy Unification & Social Search
+38% organic trafficArchitected a cross-line-of-business taxonomy unification spanning three separate brand structures — resolving years of duplicate URLs and cannibalisation at scale. Simultaneously pioneered an industry-first TikTok search strategy, capturing emerging demand and driving up to 50% of content views via search discovery.
Global Streaming Platform — Total Search & International SEO
£110K ad spend saved · +356% impressionsLed a Total Search initiative across SEO, UX, and Paid — redesigning the homepage for keyword alignment and Core Web Vitals performance. On the international side: standardised hreflang and XML sitemap infrastructure across regions, added 48,500 indexed URLs.
UK's Largest Independent Care Provider — Local SEO
3× local map pack growthLed full organic strategy for a major UK care provider where search is the biggest acquisition channel. Tripled local map pack presence to 1,400+ keywords year-on-year through Google Business Profile optimisation, local landing pages, structured data, and content quality improvements.
Financial Services — YMYL & E-E-A-T
Post-core update recoveryBuilt and managed search strategies in sectors where E-E-A-T and YMYL compliance is non-negotiable. Recovered pages post-core-update, improved helpfulness scores, and built long-term trust signal frameworks for regulated audiences.
Global Pharmaceutical Brand — GEO & HCP Content
GEO roadmap deliveredComprehensive content audits for HCP and DTC websites across a global pharma portfolio. Identified E-E-A-T gaps, rearchitected information architecture based on AI-driven patient profiles, and designed GEO roadmaps to capture AI-generated answer surfaces.
Credentials
Six years. Enterprise brands. Regulated industries.
How I think
Audience first. Platforms second. Search is the most honest signal of what people actually want.
Evidence-led
Validated by data, not industry folklore or platform hype.
Systems-oriented
Converts individual tactics into scalable frameworks — templates, taxonomies, pipelines, automation — so the same problem never needs solving twice.
Built to compound
Strategies designed to accrue over time and become harder to displace the longer they run.
Engineered for scale
Python, LLM APIs, machine learning agents, and custom automation to move faster than manual approaches allow.
Commercially grounded
Every recommendation tied back to revenue, brand authority, or a measurable business outcome.
Beyond the day job
I started Search In Gen in 2024 — a platform and newsletter exploring how search is evolving, from social-first discovery to AI-powered execution. I write about where search is heading before it hits mainstream conversation and share tools for the SEO community.
I built SERP Analyzer Pro, a Chrome extension for real-time SERP analysis across Google, YouTube, and TikTok simultaneously. It was the first tool to analyse all three platforms at once. 100+ users.
The human bit
Hyderabadi by origin. Londoner by choice. I grew up in Hyderabad, moved to Edinburgh for my master's, and somehow ended up in London — which has a way of keeping people.
I'm trilingual (English, Hindi, Telugu) and have collaborated with professionals from 21+ nationalities over the course of my career.
Outside of work I'm eating my way across London (mostly chicken, honestly), binge-watching something I should have watched three years ago, or reading about where search is heading next.
Work with me
Whether you need a full search strategy, a specific service, or just an honest conversation about where your brand stands in search today — I'm here for it. I work on retained, project-based, and advisory engagements. All tailored.